digital marketing

Posted On : 19th May, 2021 by ViitorCloud

UI and UX are well known, trending and buzz word in the web arena. The world has become digital, and the rapidly changing customers’ behaviour has brought lots of challenges and opportunities for web designers and developers. The market is very competitive, and everyone wants to win the race.

However, how it would be possible to achieve the target market and ROI, two terminologies that bring a new soul to your website and app are UI (User Experience) and UX (User Experience). Both the terms sometimes confuse the people; however, there are multiple differences in both of these terms.

Both the factors are interrelated as they are vital for every project; however, they play different roles in the success of every project.

According to Forrester, “A well-designed user experience design could raise the conversion rates of your website to 400%, and a better user interface could yield conversion rates by up to 200%.

This writing will help you know the difference between UX and UI design and the key responsibilities, tools used by UI and UX designers.

 

Let’s start the journey to know the differences between UI and UX:

  1. What are UX and UI?

    UX is abbreviated as User Experience design. It is the process of developing apps, websites, services and products easy to use and enjoyable. Every app or website we visit and use has a user experience that drives it and assists users in doing their activities.

    $1 invested in UX design return between $2 and $100 as a result.

    UI is termed as User Interface design. UI design is a specified digital practice that visually leads the user via an apps’ interface or a device.

    a second delay in loading your app or website can result in a 7% decrease in the conversion rate. The same applies to how you have explained your products or services, website or apps’ layout, and the content used in the website.

  2. Skills and responsibilities of UX and UI designers

    What do you need to be a good UX designer? As a business owner, how you can hire a UX developer for better results. It is quite simple – a reliable UX designer possesses traits like creativity, empathy, usability and desirability in the project development. They are excellent creative thinkers.

    The responsibilities of a UX designer include:

    Prototyping and Wireframing: Planning, Prototyping, Development, Wireframing, Testing/Iteration

    Analytics and Execution: Tracking Goals and Integration, Coordination with Developer(s), Analysis and Iteration, Coordination with UI Designer

    Content/Strategy: Competitor Analysis, Product Structure/Strategy, Customer Analysis

     

    UI designers work to develop easy to use and interactive user interfaces by using standard coding and aesthetics. To design a perfect UI, you must be empathetic and imaginative with strong communication skills.

    The responsibilities of UI designer include:

    Look and Feel: User Guides/Storyline, Branding and Graphic Development, Customer Analysis, Competitive analysis on look & feel, Front end development, Framing essential design elements.

    Responsiveness and Interactivity: Interaction design – prototyping, interactivity, UI Prototyping, animation, Implementation with Developer, Adaptation to All Device Screen Sizes, Visual design – buttons, colours, typography.

  3. UX and UI deliverables

    UX design relies on the needs and desires of audiences; on the other hand, UI design relies on the needs, suggestions and research of the UX designer.

    Both UX and UI work for the same business goals; however, both require different strengths and developing processes. UX deliverables incorporate prototypes, wireframes and research outcomes. While UI deliverables include graphics, sketches, layouts and mockups.

  4. Physical vs Digital Mediums

    One of the big differences between user experience and the user interface is that UX is the power of any service or product a human interacts with a par from the digital world. Whereas UI tends to the point of contact between a product or service and a user. It is a digital-specific discipline.

  5. Distinctive focus

    The most vital difference between UX and UI designers is their focus on development and prototyping. Many UX designers care about logic, whereas UI designers think a product prototype should be a hi-fi and interactive model.

    UX designers focus on the back end. Usability is one of the vital principles of UX. It tends to the way a user can easily use your product to fulfil his/her requirements. A product must be easy to use for its users.

    UX designers take the responsibility to develop prototypes and conduct competitive analysis, which would be valuable. Moreover, UX designers also do usability testing of prototypes and make the required improvements easily usable.

    UI designers focus on the front-end the product development. UI designers focus on the navigation and use, and pleasing look of the product. Hire UI developer to design the interactive elements such as responsive design, imagery, colour schemes, typography, buttons and icons.

    Additionally, the motto of UI design is to visually assist the product users about what to do and how to do and help them achieve their objectives.

  6. Difference between UX and UI tools

    UX designers follow the entire design planning process, which includes creating personas, user flows, wireframes, empathy maps, storyboards, etc. Sometimes they use PPT like tools to build different assets.

    UI designers create the looks, skin, appearance and interfaces of the product. The different use tools such as Adobe XD, Sketch, Figma Photoshop, Illustrator and so on.

In today’s digital world, user-focused design is vital to assure the success of any project. UX designers ensure the product’s functionality is according to the users, whereas UI designers create an interactive and intuitive experience for the users. Both are necessary to achieve maximum benefits. We hope this guide is useful to know the difference between UX and UI design.