digital marketing

Posted On : 22nd March, 2022 by ViitorCloud

You must have seen that the use of AI filters on social media is done on a high scale. There are many types of face filters in this, on which the engagement of the users is very high. In such a situation, if you want to make a filter of any of your brands, then it can be very beneficial for you. If anyone likes a filter, then he must share it and save it. Similarly, if you can create an attractive filter for your brand, then you will get many benefits from it.

Many videos will be created with your brand’s filter so that your advertising will start happening for free. If something goes viral on social media then it is almost impossible to stop it. This is a very good tool for your marketing which is available to you for free. You must have also seen yourself that there are many such filters in which users like to make videos, even if it is for the entertainment of course.

Listening to this, are you too eager to make a brand’s filter? Would you like to know how you can create your brand’s Instagram AR Filters? In this blog post, we are going to tell you about it and will also tell you what benefits you will get after making it and how you can increase these benefits manifold. Let’s start with creating an AR filter:

To make an Instagram AR Filters, the result may seem daunting, but Saubhagya Vansh this task is not that complicated. Today we are going to make you 5 steps on how you can easily make your AR filter.

  1. Download Spark AR Studio

    We do not need to take any paid service to create Instagram AR Filters, nor do we have to use any third-party application. Rather, AR Spark Studio has been made available by Facebook, where we can create any type of filter. As we told you in 5 steps, we will tell you how to make a filter, first of all, you have to download this application.

  2. Interaction with Interface

    You have to use it for some time to get familiar with a little interface, not much, just 30 minutes to 1 hour. When you almost understand its interface, then you can work in the office. If you want, you can also watch online video guides from where you will get an easy understanding of its interface.

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  4. Start Your First Project

    When you start working among themselves, then you have to keep in mind that the default screen is that of the iPhone 8. That is, the filter you design will be designed according to the screen size of the iPhone 8. But you can easily change it to the size of any other device. Whatever action you perform, you will be able to see all of them in the ‘Scene Panel’. All the objects that you will add to it will be visible to you on the scene panel.

    Your final filter will look very similar to what you would be seeing in your scene panel while making it. You can add 3D objects and many other types of your favorite objects as per your wish. One thing you have to keep in mind is that the more attractive the color combination and interface your filter will be, the more it will be liked. In this step, you have to finish your design.

  5. Testing & Uploading

    So far your filter is completely ready after closing it, now you have to test it whether it is working completely or not. For this, you have to download AR Spark Player or you can also upload the filter to see if it is working properly or not. But before uploading, you have to keep in mind that your filter follows the community guidelines. If your filter is found to violate any kind, it may be removed without any notice and your account may also be banned for an indefinite time without advance notice.

  6. Use & Share

    Your filter is now ready, use it and inspire others to share it using it. If you have made your filter according to your brand personality, then you can do your marketing for free if it goes viral.

    The main purpose behind making the Custom AR Filters will be that you want to make people aware of your brand. The initial few filters may not be as popular as they are supposed to be, but if you understand the needs of people and make them available by making filters according to them, then surely that will help you in doing your viral marketing.

    Marketing on Facebook and Instagram is very easy provided you understand the customer’s test and serve them the content according to them. We hope you have understood this filter-making guide and you must also create a filter for your brand.

 

Conclusion

Big brands also use this technique so that they can reach their reach to more and more people. Its biggest advantage is that it is available completely free. You do not need to make any kind of investment, if it goes well, you will do your advertisement for free. You can create special Custom AR Filters to promote sales or to promote any festival season. If you like the information, do not forget to share it with others.