digital marketing

Posted On : 2nd November, 2021 by ViitorCloud

Mobile applications have become one of the most dynamic and advanced business tools in today’s competitive market. Billions of users prefer using mobile apps over web for easy and quicker access. A business app can prove to be the most powerful marketing tool as it can give a personalized experience to your users by interacting with them directly. The efficiency of mobile apps is developing a strong connection of businesses with customers. We can say that mobile apps have a presence in almost all business domains, from banking to carpooling.

According to Comscore, “Mobile users worldwide spend 90% of their time using mobile apps and 10% use the web. Also, statistics assumed that mobile apps will generate big revenue of $935.2 billion in 2023. Therefore, investing in mobile apps for your business growth is a win-win situation.

There are several reasons that you need to develop an app for your business. Apps are one of the best ways to interact with your customers directly and update them with notifications. Indeed, people choose mobile apps over websites as they enable quick access to the required information. Majority of the applications across the world are developed using iOS and Android platforms. The most crucial issue businesses face during app development is selecting a native app or a hybrid app. Before selecting any app type for your business, you must first know the difference between a native app and a hybrid app. Your selection affects various factors such as app performance, speed, and efficiency, app distribution, cost of development, better responsiveness, user experience, device interaction. Both the apps have their own pros and cons. Read this article to know which app type is the perfect fit for your business.

Don’t worry if you are not aware of the difference between these two app types; here we have described everything that you must know about native apps and hybrid apps.


Native Apps

Native apps are more responsive and quicker. They are termed as “native” as they are designed to function on a specific platform such as Android or iOS.

Native apps are developed using a certain Software Development KIT (SDK), operating system, or hardware platform. They are intended to keep the device’s operating system in mind and have full access to all device functionalities, including GPS, mic, camera, etc.

According to Mobiloud, Native apps are general apps when you think about an app. Native apps offer highly intuitive user interfaces and are distributed in app stores.

Due to better responsiveness, such apps are a better option for developing intensive animation apps, HD games, and graphical applications. Native apps are more reliable and stable and provide a better user experience than other apps.


Hybrid Apps

A hybrid app blends the elements of both web and native applications. Hybrid apps can also be distributed through the app stores; moreover, such apps can include OS features.

Hybrid apps are easier and quicker to develop than native apps. Additionally, there is less maintenance required for such types of apps. While, when it comes to speed factor, it will rely on the user’s browser speed.

This tends that hybrid apps will run faster than native apps. One of the biggest advantages of building hybrid apps is you need to write a single code base to run the app on different mobile platforms like Android or iOS.




Know how you can choose between native apps and hybrid apps:

  1. Platform Independence

    If you want to develop a platform-independent app with a limited budget, hybrid apps are the best bet. With one-time programming, you can meet your requirements. It is not possible with native apps as you will need a separate code base for each platform.

  2. Cost of development

    Of course, the cost of developing hybrid apps is cheaper than native apps. Hybrid apps offer the feature of WORA (Write Once Run Anywhere). However, with native apps, you will need separate apps for Android, iOS, Windows, and other platforms; in this way, it increases the cost of development and maintenance.

  3. Speed and efficiency

    In terms of speed and efficiency, native apps are far better than hybrid apps. Several changes are done in development languages and related interpreters for hybrid apps; however, they still can’t function as efficiently and fast as native apps.

  4. Hardware Performance

    Native apps allow easy interaction with a wide range of hardware; however, there are some limitations on hybrid apps when it comes to hardware performance. Due to this reason, most of the high-performing and gaming apps are native.

  5. Updates

    With a hybrid app, users don’t often require to update their app in the app store. While for native applications, users will need to update the app to check out the changes.

So, what type of app you will choose.

As stated above, both hybrid and native apps have their unique pros and cons. While if you have a good budget and want better responsiveness and user experience, choose native app development. And if you have a limited budget and need a single app for all mobile platforms, choose hybrid app development.