digital marketing

Posted On : 14th May, 2021 by ViitorCloud

We live in a fast-changing world where a technological innovation made a year back may be too outdated to use in the current year. The technological innovations focus on the performance, user experience and intelligence. It is in line with this that has led to the development of Progressive Web Apps (PWAs). PWAs enhance performance and user experience. You may wonder what PWAs are! In a simple language, it is a solution that provides the best of both the worlds, i.e, native apps and Web technology.

Historically, most of the users have visited the web in passing, especially on their smartphones, where it is more difficult to type the entire URL as compared to tapping on an icon on the home screen. PWAs merge the features of a modern browser with the advantages of a mobile experience. In a PWA, a mobile website works as a native mobile app. Google treats PWAs like any other website. An important benefit is that you don’t have to install it like a native app. You can access a PWA using a simple URL. If you access a particular page often, you can add the PWA to your home screen. With a PWA, you can get notification alerts if you want.

Top brands across the globe have replaced the usual mobile web experiences and native applications with Progressive Web Applications. By adopting PWAs, they have noted a significant increase in user engagement levels. A few of the brands that have PWAs in place are Flipkart, Pinterest, Forbes, MakeMyTrip, Twitter and many others. You may think that building PWAs from scratch is expensive and difficult! You are not entirely right about this. Developers find it easier to create PWAs as compared to the native apps. Since PWAs do not require a different code for different mobile platforms, the cost of developing it is limited. Also, the maintenance and updating of PWA is less expensive than that of a native app. If you are serious about building a PWA, then Progressive Web Apps developer. You may ask why Progressive Web Apps Are The Future of Mobile Web.


Let’s have a look at why are PWAs the future

  1. Greater user engagement

    Many websites on the internet show up a dialog box stating ‘Show notifications’. It comes with two options- Allow & Deny. If you select the Allow button, the website will send you regular updates and notifications. The basic benefit of this feature is that you can put a particular website onto your homepage with just a click. Likewise, in PWAs, you cache the app by enabling the link-adding feature. By doing so, you can access the app from your home screen without the need to type the URL of the website. Thus, increasing user engagement.

  2. Enhanced security

    With the growing digitization, cyber threats are on the rise too. The app and web developers are always on a lookout for ways and methods to secure apps and websites. You may also be aware that Google gives security a top priority. It encourages websites to use HTTPs and avoid using HTTP. The issue with HTTP is that it has not been efficient in securing the users’ sensitive data. That’s the reason why many websites now use HTTPs, making it easier for PWA launch in a protected and controlled environment. A user is more likely to feel secure while putting the sensitive and private data like debit card information in PWAs. That helps build user trust, which is essential for running a business.


  3. Stable navigation & faster website

    PWAs are based on the latest technology called the service workers. This technology is the most impactful web technology that is essentially a JavaScript that has access to many domain-wide events. Service workers include features such as push notifications, network request interception, background sync, caching and retrieval of data from the cache. They are rogrammable web proxies that can block and fabricate network requests to enable offline support. In short, they allow secure and immediate loading of website pages irrespective of internet connectivity. That ensures stable navigation and lesser load times.

  4. Offline access

    PWAs are based on service workers as noted earlier. These service workers have the ability to provide the technical foundation on which rich offline experiences rely on. Due to this foundation, users can now access the already visited websites without internet connectivity. This offline access is possible only because of the service workers. They are JavaScripts that run independently of your app and react suitably to network requests, changes in the internet connectivity, and push messages.

  5. Benefits of native apps

    Progressive Web Applications are a great substitute for mobile native-apps. Building them from scratch is relatively more economical and has the advantage of being cross-platform. Thus, you do not have to build a separate app for Android and iOS. There is no need for users to visit the app store for downloading Progressive Web Applications. Also, PWAs do not need heavyweight tasks. For instance, the download size of Pinterest’s Progressive Web Application is just 150KB. Whereas, the download size is 9.6MB for Android and 56MB for iOS. That saves a lot of disk space on your smartphones. So, you see you get all the benefits of native apps in PWAs.

So, now you see why all the big brands are adopting PWAs. According to a study by Google, PWAs improve technical and business performance. They are reliable, fast and engaging. Developing a PWA does not burn a hole in your pocket and, also, the development times are less. With a PWA, you get the best features of a regular website and a native app. An added advantage that PWAs offer is that they are SEO friendly that helps you reach out to more users. To avoid missing out on the benefits of this disruptive technology, Progressive Web Apps developer India. You may feel you don’t need to develop Progressive Web Apps, but it is no longer a choice. It provides a quality experience to the users, which enhances user engagement and, in turn, will help grow your business. If you have not already done that, then do it now or, else, you will remain behind in the competition.