digital marketing

Posted On : 12th April, 2021 by ViitorCloud

You want to create a website, and now youd’re contemplating whether you should create a single-page or a multi-page website. Each has its pros and cons.

In this article, Id’ll help you by creating a comparison blog. Id’ll explain what a single-page and a multi-page are and provide you with their benefits and disadvantages. Id’ll also give my recommendation on which to pick depending on your project.

Letd’s get started.

What Does “Single-Page” and “Multi-Page” Really Mean?

A single-page website is – as the name suggests – a site where it only has one page. Users will click on the navigation links usually provided at the top center to get to what they need to navigate to on the page quickly. Or they can always simply
scroll down to get to different sections of the site.

here are especially easy to make with a one-page drag and drop builder and typically cost less to both create and maintain.

A multi-page website is – as the name implies – a site that contains multiple pages and subpages. Unlike a single-page site, the only way to go around the site and finding what you need is by clicking on the navigation links located in the menu
or by using a search function if it’s included, which can be in a sidebar menu or on the top.

Multi-page websites are the most-used design on website builders and CMS but can be more expensive to create.

 

Deeper Look Into Single-Page Websites

Single-page sites’ primary purpose is to provide just the right amount of information to users to decide and ultimately convert them. Because of this, single-page websites are mostly used for portfolios and landing pages.

Using a minimalistic approach, a single-page design removes any unnecessary elements from the interface and instead emphasizes its content. That’s why this design may not always be suited for every niche.

 

Pros of Using Single-Page Website

  1. It tells a story

    A single-page design is made so the page can follow a story narrative of your website. It contributes to creating an intuitive user experience where visitors can enjoy a linear navigation flow with a clear beginning and end.

    By creating a story, it’s easier to communicate with your target audience and compel them to take action on your website.

  2. Clean and comprehensive design

    Using this design, visitors can immediately get to know the website’s purpose and access what they want quicker. All they need to do is simply scroll down to learn more, and because it removes UI clutter, it becomes more intuitive.

    A study showed that a single-page design led to increased conversions – about 37.5% more than a multi-page layout.

  3. It’s optimized for mobile use.

    A single-page design is excellent for all devices. It’s effortless to optimize for mobile because of the small amount of content and the fact that it adopts a scroll-down movement, a natural activity for touch screen devices.

    Not only that but because it’s just one-page, the backend optimization for mobile is also a simple task. There’s no need to change a lot.

 

Cons of Using Single-Page Website

  1. Limited SEO opportunities

    Because there is less content compared to a multi-page website, optimizing for keywords can be a challenging task. This may result in a struggle to rank up in search engines and decreased conversions.

    Plus, you only have one URL to share, so if you want to share a specific part of your website, users will need to navigate through your site to get to the part you shared.

  2. Limited scalability

    If you’re a growing business and strive for continuous growth, a single-page website may not be the right choice for you. Although there is no rule of how long the single-page can be, fewer users are willing to scroll through your site
    if you have thousands of words.

    Thus, if you need to post different content or sell multiple products and services, this may not be the right choice for the long term.

What About Multi-Page Websites?

Despite the rising popularity of using a single-page site, you can’t ignore that a multi-page website still brings many benefits until today.

Having a well-made multi-page site is still very useful for many types of users and projects. For example, it brings more conversion rates compared to a single-page design.

 

Pros of Using Multi-Page Website

  1. Unlimited scalability

    If you’re a growing business and strive to grow by expanding your number of pages continuously, a multi-page site is a perfect choice for you. You can customize and create as many pages as you need. The only limitation is your server’s
    storage capacity and your hosting plan.

  2. Greater SEO opportunities

    With more content, you can target more keywords on every page of your site. Though your SEO’s full potential relies on your marketing efforts, having more content to use is a significantly greater start.

  3. Familiar UX

    A multi-page website has been used since the early days of the internet, which means that more people are familiar with it. Users are more likely to know how to navigate themselves around by using the navigation menus if you have a well-structured
    and aesthetically pleasing web design.

 

Cons of Using Multi-Page Website

  1. Needs extra maintenance

    The more content you have, the more effort you’ll need to keep them optimized and up-to-date. Having under-optimized and dated content will negatively affect your SEO and search engine ranking. Luckily some tools can help you monitor and
    maintain your site.

  2. More likely to confuse visitors

    When visitors go to a multi-page site, they’re more likely to be distracted than a single-page site. The reason is that your site is now content-heavy and loads longer. There’s a higher bounce rate compared to a single-page site. The solution
    is ensuring the site is well-designed.

  3. More challenging to optimize for mobile

    Unlike a single-page design with one back-end code, a multi-page site requires you to create the website’s mobile version from scratch. This is time-consuming and more costly.

    Luckily, if you use a powerful CMS or website builder, usually they already create a mobile version as you’re making the desktop version. All you need to do is tweak it a bit yourself to be optimized.

 

Single-Page vs. Multi-Page Websites – So Which One Is For You?

Both types of websites have their uses. Let’s take a look at who they’re for.

  1. Single-page design

    A portfolio site – When you’re showcasing your portfolio, you want clients to see your projects and essential sections with ease immediately. Having a single-page means that visitors will easily view what they need.

    Landing pages – Since a single-page design can better convey a story, you can entice readers to learn more about your site by creating a remarkable landing page.

  2. Multi-page design

    e-commerce business – Because you’ll need multiple pages to showcase your products, your services, your company portfolio, contact page, pricing details, and any other information to fulfill your customers’ inquiries.

    As mentioned before, if you aim to scale your business for any other growing sites, this is the right design to choose from.

Conclusion

Now you know what a single-page and a multi-page website are and how they differ from each other. All that’s left for you to do is choose the right design for your business and start creating your website.

Remember that each has its advantages and disadvantages, so make sure you know them before designing your website.

Good luck!