digital marketing

Posted On : 30th August, 2016 by ViitorCloud

The proliferation of smart devices and their extensive usage by the people have created an immense scope for the development of distinct mobile apps, designed for a variety of purposes. While, for, users, the apps are a way to easily perform some tasks or engage better with the brands, these apps for organizations, offer a great way to reach their customers and enhance their ROIs in a plethora of ways. However, mobile apps today are no longer considered a novelty which candifferentiate a company in its own. So, as it’s important for an organization to develop a mobile app with outstanding user experience, it’s equally vital to ensure that the app is being used by people and they are indulging with it in the intended manner. The best way to determine it is by using the “Mobile App Analytics”.

What is Mobile App Analytics?

The mobile app analytics provides visibility over how the app is being leveraged by people, giving developers the insights about what all elements are being appreciated by users and what factors are impacting the app performance.

In today’s competition oriented business environment, end-user experience, is quite important. With millions of apps available in different niches, the competition between the app developers is fierce and thus, the devlopers cannot miss even a single opportunity to enhance the user-experience delivered by their mobile applications. The mobile app analytics are an incredible way to find out how the users are engaging with the app and what issues the users are facing with the mobile app, in order to improve the app’s performance.

Why Mobile App Analytics are Important?
The mobile app economy is augmenting at an exponential pace. Starting with the first App Store, which only had 7500 mobile apps in 2008, today, there are about 2.6 million mobile apps available for users, and about 60,000 new mobile apps get added each month. The availability of this vast array of apps presents a huge challenge for businesses to ensure success for their app. More than half of the mobile app users only give an app a few seconds before taking the decision that whether it is delivering the user experience which they are seeking or not. Not only this, but about 22% of the users use a downloaded mobile app only once.

Mobile App Analytics help the mobile developers to find out the valuable insights about the apps and continuously improve the performance, user experience and quality of the app. Using the mobile app usage metrics, the analysts can derive information about user activity on the app, user engagement and user retention. This information is quite significant as it helps the organizations to understand where their mobile apps are lacking and what can be done to enhance the appeal of the app.

How Firebase Analytics can be useful for mobile apps analytics?

Firebase Analytics, offered by the search engine giant, Google are event and user-centric mobile analytics, which proffer unlimited postbacks, cross-network attribution, and app event reporting. The Firebase Analytics allow the app developers to track a number of app metrics in order to determine how the users are engaging with their apps. Some of the metrics which can be tracked using it include audiences, crash reporting, dynamic links and notifications, storage, monetization etc. All these metrics provide a wealth of information which can be easily used to further enhance the user-experience of the app.

Best App Metrics Which can be Tracked by Mobile Apps Analytics

Here are the top 5 metrics which can be tracked using the Mobile App Analytics to derive resourceful insights about the apps usage.

1. App Users

Tracking the users of a mobile app is one of the best ways to create deeper engagements. The users related metrics segment the audiences, and track specific behaviour of the users apart fom determining the total number of active and passive users.
Using the user-oriented metrics, the businesses can gain insights about the user activities, mobile app user engagements and retention. Also,as this metric segregate the users into different groups on the basis of some common elements, the offerings of the a mobile apps can be augmented as per the interest of the large user groups.

2. Crash Reporting

Using the mobile app analytics, the developers are better able to understand that why their apps crash. This metric offers the developers a code level visibility for understanding the root causes leading to app crashes.
Using crash reporting is quite critical for improving the overall user experience as these metrics not only generate reports about the crash incidents, but also assess the impact of the crashes on the revenue and user experience. Also, by capturing vital information pertaining to the device’s state during the crash such as memory frame rate etc., these metrics give an opportunity to fix any issues that users may be encountering with the app.

3. Session Lengths

Session length is the measure of the time spent by the user with the app during one session, that is, the time from which the app was opened to the time it was closed. This gives an insight about which user groups is spending more time on the app and which are spending the least time.
Using the information delivered by session lengths metrics, developers can comprehend at which points, users are logged out of the app and also, the revenue potential of the app can be measured. For instance, if the app is an eCommerce app, then measuring the user sessions can help in understanding that after how long are the users logging out of the app and these elements can be improvised for better engagement.

4. Performance Analytics

The performance analytics help the developers to capture the different performance based elements and help in addressing the issues related to user experience before they start discouraging the users from using the app.

These metrics, by segmenting the app performance by the carrier, Geo, device and OS help the developers to get the real-time views pertaining to the threshold violations affecting revenue, user-experience, or SLAs. These metrics also aid in identifying the mobile app hotspots such as issues, coverage, performance and usage.

5. Monetization Metrics

The metrics generating vital information about the revenues are also among the most useful ones. These metrics help in understanding that which revenue elements are generating the highest monetary streams and which are not.
These metrics are quite resourceful in understanding the overall revenue generation structure of the app and which of its elements are the top performers while delivering insights about which revenue elements are under-performers. Using this information, the developers can introduce the required changes in the revnue generation structure of the app to make it more profitable.

Conclusively, measuring and optimizing the ideal mobile app engagement metrics are key to retaining and engaging users, which is the ultimate aim of the app. Thus, investing in the right metrics can be a great strategy for the app developers who want to achieve success through their apps.
ViitorCloud is a leading mobile app development and mobile analytics company that offers its clients innovative and cutting-edge app solutions while helping them with gaining the useful insights about the performance of their apps. Having a team of experienced mobile developers and analysts, the ViitorCloud equips its clients with the right tools and useful information which can be leveraged to enhance their offerings and ROIs.