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DineUP is a mobile application that offers services for faster food delivery. To design the website and company branding we chose to contrast bright colors that grab attention with dark and light plain backgrounds. The website and its branding utilize eclectic images of food to tingle the taste buds of viewers further garnering attention to the products and offerings of the application.

Inspiration

DineUP

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DineUP

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Standard Drawing

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Principles of Typography

Type tells a story. The right typeface, used consistently, builds character. Therefore one typography fonts have been chosen for the Dine UP Branding.

Nexa Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwyz

123456789

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Principles of Colors

Color is the most fundamental yet most powerful tool in creating a mood and feeling. In our new corporate design we used a fresh and vibrant color palette.

For Print/ Press

C 0

M 74

Y 90

K 0

For Digital

R 77

G 176

B 91

For Web

#f26731

For Print/ Press

C 0

M 74

Y 90

K 0

For Digital

R 77

G 176

B 91

For Web

#f99d1c

For Print/ Press

C 75

M 68

Y 67

K 90

For Digital

R 0

G 0

B 0

For Web

#000000

Logo Usage

Spacing

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The method for spacing is measured in relative “x” units. One “x” can be determined from the height of the mark in the logotype.

Black/White

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If color is not available, use the black logo option

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Use the reverse for dark backgrounds

Business Card

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Business Letterhead

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Layouts

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