Website Revamp for INTAS Pharmaceuticals

Project Overview

The project involved the redesign and development of a WordPress-based website for INTAS Pharmaceuticals, an Indian multinational pharmaceutical company. The primary goal was to create a user-friendly platform that effectively showcases the company's products, services, and research achievements while complying with industry regulations. A content strategy was developed to deliver valuable information to the target audience.

Objective

The main objectives for the website revamp project included:

• Product and Service Showcase: Highlight INTAS's extensive portfolio of pharmaceutical products and services.

• Regulatory Compliance: Ensure the website adheres to pharmaceutical industry guidelines.

• SEO Optimization: Improve search engine visibility for enhanced online reach.

• Contact Form Integration: Facilitate inquiries through integrated contact forms.

Challenges

The project encountered several challenges:

• Stringent Compliance: Ensuring content accuracy and compliance with industry regulations without compromising the user experience.

• Navigation and Content Management: Organizing vast medical content in a way that is easily accessible and informative for visitors.

• Responsiveness: Maintaining the detailed content's integrity across various devices.

Solutions

ViitorCloud approached the project with a comprehensive plan to address all challenges and requirements:

• Website Design and Development: Designed a modern, responsive website with a clean and intuitive layout to enhance user experience. Developed user-friendly navigation features for efficient content discovery. Ensured the website was fully optimized for mobile devices, providing a seamless experience across desktops, tablets, and smartphones.

• Compliance and Content Accuracy: Adhered to pharmaceutical industry regulations throughout the development process. Implemented a thorough review and testing phase to ensure content accuracy and compliance with regulatory guidelines.

• SEO Optimization: Followed SEO best practices to improve the website's search engine ranking, including meta tags, alt texts, and content structuring. Developed a content strategy to target relevant keywords in the pharmaceutical industry.

• Interactive Features: Integrated user-friendly contact forms to enable inquiries and connect users with relevant departments. Implemented Google Analytics to track user behavior and optimize content.

Client Brief

INTAS Pharmaceuticals Limited, headquartered in Ahmedabad, is a major player in the global pharmaceutical industry, specializing in generic therapeutic drugs. The company also offers contract clinical research and manufacturing services.

Value Proposition

The revamped website for INTAS Pharmaceuticals provides the following key benefits:

• Authoritative Online Presence: Positions INTAS as a credible source of medical information and enhances its digital footprint.

• Improved User Experience: An engaging layout and streamlined content navigation foster trust and increased engagement among healthcare professionals and site visitors.

• Optimized for Visibility: The SEO-focused design improves search engine ranking and boosts online visibility.

Technology Stack

• Frontend: HTML, CSS

• Backend: WordPress

• Integrations: Google Analytics, Contact Forms

Results

The newly revamped website has transformed INTAS Pharmaceuticals' online presence:

• Enhanced User Experience: Improved engagement through a responsive and intuitive design.

• Regulatory Compliance: The website meets industry standards while providing valuable information to the audience.

• Increased Visibility: SEO efforts have led to better search engine rankings.

Conclusion

ViitorCloud's revamp of the INTAS Pharmaceuticals website has resulted in a user-friendly and compliant platform that showcases the company's achievements and services. The project highlights our ability to design and develop healthcare-focused digital solutions that meet regulatory requirements while engaging the target audience.