Immersive Holographic Experience for Signature Global 37D

Project Overview

Signature Global, a leading real estate company in Noida, partnered with ViitorCloud to revolutionize its property sales strategy for the Signature Global 37D project. The company sought an innovative solution to engage potential buyers by providing an immersive, interactive experience for an under-construction property. ViitorCloud developed a holographic experience using Axiom Holographic Technology, showcased on an Axiom Holographic Table at Signature Global's head office, offering prospective buyers a detailed visualization of the project.

Objective

• Create an Immersive Holographic Experience: Offer an engaging visual representation of Signature Global 37D to potential buyers.

• Animated Walkthroughs: Provide virtual tours showcasing the entire property's layout and design.

• 3D Property Model: Develop a realistic 3D miniature model to help buyers visualize the final product.

• Geolocation Visualization: Illustrate the property's connectivity to key locations in Noida using geolocation data.

• Apartment Showcase: Display various apartment types, including interior details and square footage.

• Amenities Highlight: Emphasize the property's amenities such as gardens, swimming pools, play areas, open-air gym, and jogging tracks.

• Interactive Mode: Enable Signature Global's team to present property features dynamically and interactively.

Challenges

• Traditional Visualization Limitations: Standard architectural plans were difficult for clients to comprehend.

• Feature Communication: Conveying the unique features and amenities of the property was challenging.

• Visualization of Unfinished Projects: Buyers had difficulty visualizing the final property design during the construction phase.

• Standing Out in a Competitive Market: The real estate market required a compelling approach to differentiate Signature Global from competitors.

Solutions

ViitorCloud's approach focused on creating a compelling holographic experience that met all client objectives:

• Immersive Holographic Experience: A captivating, interactive holographic solution that allowed potential buyers to experience the property in a virtual environment.

• Animated Walkthroughs: Prospective buyers could explore the property's layout and design virtually, offering an in-depth understanding of the project's structure.

• 3D Miniature Model: Developed a detailed 3D model providing a lifelike representation of the property, which enhanced buyers' ability to visualize the finished project.

• Geolocation Connectivity: Demonstrated the property's proximity to key locations in Noida, utilizing geolocation data to highlight convenient access.

• Apartment Types Display: Interactive exploration of different apartment configurations, complete with interior visualizations and precise square footage details.

• Amenities Showcase: The holographic presentation highlighted amenities such as landscaped gardens, pools, playgrounds, gyms, and jogging tracks to give a full sense of the living experience.

• Interactive Mode: An interactive feature enabled Signature Global's sales team to engage with potential buyers by dynamically presenting various aspects of the property.

Client Brief

Signature Global is a prominent real estate developer in the Delhi-NCR region, known for affordable housing and innovative construction technologies. The company has sold over 27,965 residential and commercial units since its inception in 2014, focusing primarily on affordable and middle-income housing. Signature Global sought a modern approach to present its properties and differentiate itself in a competitive market.

Value Proposition

The holographic experience provided by ViitorCloud brought several advantages to Signature Global's sales strategy:

• Enhanced Buyer Engagement: The immersive and interactive presentation captivated buyers, allowing for a more compelling property viewing experience.

• Better Visualization: The 3D holographic model made it easier for clients to comprehend architectural plans and visualize the final property.

• Competitive Advantage: The innovative technology differentiated Signature Global from other real estate developers, making the property presentation a unique selling point.

• Convenient Information Presentation: The geolocation data and virtual amenities showcase provided buyers with valuable insights, helping them make informed decisions.

Technology Stack

• Frontend: Axiom Holographic Table with Euclideon Technologies integration

• Backend: N/A (non-web-based solution)

• Design: 3D and 2D visualization

Results

The holographic experience allowed Signature Global to present their under-construction property more effectively, providing a powerful tool for sales teams to engage with prospective buyers. The approach positioned Signature Global as a forward-thinking real estate company, enhancing its reputation in the market.

Conclusion

The Signature Global 37D Holographic Experience showcases ViitorCloud's ability to deliver cutting-edge solutions that address the unique needs of the real estate industry. By leveraging holographic technology, we enabled Signature Global to transform their sales process, engage buyers more effectively, and stand out in a competitive market.