Posted On : 26th June, 2018 by ViitorCloud
The promising technology advancement of the current era is Machine Learning, and it is making businesses automated and smarter, thus helping them perform better with sharper insights. Also, today Content Marketing services are an extreme need of businesses to thrive on the web successfully. The way Machine Learning is evolving it is turning out to be a game changer for the Content Marketing. As artificial tools are now have become more simplified and accessible to all for use, there is a reinvention of the content marketing methods. The content businesses deliver today is more meaningful and engaging, crafted thoroughly with an appropriate content style and rightly-placed effective CTAs.
The data your business produces every day adds more and more to the large data of your clients and the market. Leveraging the benefits of Machine Learning, businesses can easily map the content to the right prospects. Once the prospects start interacting with the content, machine learning can better analyze the sections and identify which are engaging, which are not. The insights that Machine Learning reveals helps businesses to optimize their current campaigns, as well as the future ones and allowing them to deliver a more personalized experience.
Machine Learning up to an impressive extent advance the content marketing game, of which a lot of businesses are unaware of. The marketers who carry out various campaigns with the content and research team have their own view of the targeted audience and may end up in the wrong identification of their prospects. It is extremely crucial to recognize the preference of the targeted audiences while offering them the right content.
With Machine Learning things are more accurate and precise, and it collects all the data from different channels, social media, web search, campaign insights, research, and promotions. Machine Learning gives a unified view of the right content considering all the channels. With Machine Learning you can map all the behaviors and inclinations of your audiences further creating the bigger picture of your campaign strategy.
Doing a new campaign? With Machine Learning, you get in-depth insight and a comprehensive view of what worked and not worked in your campaign strategy. Not just that allow the marketers to direct the campaign based on their efforts and expertise, but also using the powerful insights of Machine Learning.
A lot of companies today using the Machine Learning tools like Marketo, Hubspot, etc. are looking beyond the A/B testing methods and embracing the new advancements in Content Marketing. Machine Learning is an extremely effective solution for the content-major websites, especially the ones who produce a lot and lot of content. Similarly, for the ones who produce low to moderate content, Machine Learning might not be of much use. Further, the Machine Learning tools should completely be the part of your Marketing Campaigns; they are not one-time done things, they extract insights continuously from the continuous data flow so that they can be smarter from what one can think.
Moreover, they have an entirely different role, so their users – the marketers, should be the right people to understand their application, embracing the targeted audiences and their preferences. Their approach should be precise to connect the prospects with the right content and achieve results which are incredible than before when using the Machine Learning in their strategy.
However, that doesn’t require you to employ a data scientist in your team, the notion of advancement in Content Marketing using AI and Machine Learning means, solutions should be customized to the businesses, potential of capturing what is exactly required, the clicks on the data, behavioral data, email activities, social networking ads, events and more in an easily readable and clear to understand format.
The next phase of Content Marketing will be Audience AI, which will work on the basis of audiences engaged through the past campaigning. The marketers will have a rich and precise data of the similar targets, and that will save a lot of valuable hours and time. The list produced by AI can go as high as millions of users. Machine Learning helps marketer understand the approach, analyze their success, the attributes of content that worked exceptionally, which again becomes the building blocks for their next campaign. This is difficult and not so precise when done manually.