digital marketing

Posted On : 17th May, 2021 by ViitorCloud

The world is changing very rapidly; businesses, irrespective of their size, are growing with innovations. Undoubtedly, technology is the backbone of our modern industries. We generate a lot of data while using the internet that businesses and data analysts monitor and capitalize.

Thanks, Artificial Intelligence (AI) enables organizations to utilize the lion’s share of this data. The emergence of artificial intelligence has enabled people to build their brand presence and value just with the right methods and suitable solutions. AI is automating data mining, data analysis.

It adopts and experiences the characteristics of human intelligence and implements them in machine or computer friendly language. AI empowers businesses by assisting them in making better decisions.

The market research firm IDC estimated that the worldwide AI market would achieve half a $500 Billion by 2024. This data shows that how frequently businesses are adopting AI technology to leverage the maximum benefits.

 

Importance of AI

Artificial Intelligence is termed as the intelligence demonstrated by machines. In today’s competitive age AI has emerged as one of the fastest-growing technologies. It is the simulation of human intelligence in machines intended to experience, learn, and perform human-like tasks.

Industries which hire AI developer India to implement AI in their business operations are more competitive. The advanced data analysis process, capabilities of fraud detection, better customer management make such businesses profitable and sustainable. Artificial Intelligence is a great way to find the best solutions to complex business issues.

 

Artificial Intelligence Examples:

   ● Self-driving cars

   ● Natural Language Processing (NLP) tools

   ● Social media monitoring

   ● Smart assistants

   ● Conversational marketing bot

   ● Disease mapping

   ● Virtual travel booking agent

   ● Automated financial investing

   ● Manufacturing robots

   ● Proactive healthcare management

   ● Inter-team chat tool

 

The Vital Role of AI in Business

AI is the most trending technology in the business world. It is a proven technology that is highly profitable and fruitful for modern-day industries in multiple ways. To better utilize AI, you need to make proper business plans and strategies.

According to a study commissioned by Avanade, a survey of 500 IT and business leaders worldwide disclosed that they estimate to see 33% hikes in their revenue as a fruitful outcome of smart technologies.

 

Let’s check the factors to know how AI will change business forever:

  1. Market and Customer Insights

    What is the vital factor in company growth? Isn’t it market and customer insights? Definitely, one of the basic reasons for constant advancements in AI technology is its capability of data mining. It helps businesses in finding different patterns of data. This data enables to know the customer’s behavior, issues, and requirements.

    For small organizations or startups, AI is not less than a boon as it assists them explores lots of opportunities in different fields. With proper customer insights, they can easily analyze the data before launching the product. It is vital to hire AI developer to leverage maximum benefits and better business growth.

    According to a study,80% of the data generated through different online platforms are unstructured. Analysing unstructured data will be one of the most vital factors for all businesses in the next decade.

    AI also empowers the marketing process and help companies to make proper strategies with relevant information. The data collected assists companies to convert visitors into potential customers. In this manner, it enables to reduce the marketing and advertising cost.

  2. Virtual Assistance

    A wide range of industries is already using AI for virtual assistance. Chatbots are the best examples of virtual assistance. It has become the widely used vertical for customer service in today’s world.

    Many people don’t consider it a good idea to interact with a machine as sometimes it doesn’t give suitable answers. However, there is also good potential in machine-driven customer service.

    For example, when you raise insurance queries, AI-enabled customer service can be used to answer some of the easy questions such as the name, age, type of insurance etc. Chatbots are widely used by businesses to interact with their customers effectively.

    However, human-based customer service can also focus on more queries and complex issues. Technologists predict that virtual assistance and Chatbots could become an essential part of all businesses and even our lives to provide next-level customer service in the near future.

  3. Automation Process

    Technology is increasing at rocket speed. With automation tools, it becomes easy to perform business processes easily and quickly. You should hire AI developer to leverage the benefits of such automation tools in your business operations with AI.

    We can see the impact of AI in the growth of different industries such as hospitality, retail, education etc. Algorithms or machines can perform multiple tasks without having a tea break. The automation tools in the different forms like robots are empowering and supporting humans in multiple manners.

  4. Improve the Recruitment Process

    Don’t get surprised if we say that AI is now assisting businesses in their recruitment process. It automates the recruitment of candidates in the company. AI assists to quickly shortlist the applications by automatically accepting or rejecting those as per the company’s requirements.

    In this way, AI saves a lot of time and money required in the recruitment process. It also ensures transparency in the shortlisting process. It is not limited here as AI can also take care of other tasks of recruitment.

  5. Personalized Customer Experience

    AI assists businesses to offer a more personalized and enhanced experience to the customers. It helps you analyze a large amount of data accurately and easily identify information patterns such as credit scores, buying choices, browsing history, and other threads.

    AI has no limit as it analyzes millions of data every day. Predictive analysis is helpful for businesses to engage with their customers. It enables creating a unique form of customer engagement for every transaction.

    Even industries can personalise their sale cycles with AI-based applications. Indeed they can easily engage the suitable customer at the right time with the right content.

AI is profitable and fruitful for all business sizes. Indeed, AI processes and tools will offer more benefits to businesses in the next decades. Companies using AI are achieving a new milestone of success by offering perfect solutions to different problems.

From voice commands to servicing, AI has become an essential part of our industries around the globe. Therefore, if you are thinking to maximize your customers, growth and revenue, you should hire AI developer India.