digital marketing

Posted On : 21st October, 2020 by Rohit Purohit

Artificial Intelligence, in today’s day and age, is much more than a buzzword in the field of technology. The technology experts and developers across the globe are looking for innovative ways to introduce AI (Artificial Intelligence) and machine learning in the applications, software and systems being used by people on day to day basis. One of the biggest reasons that developers are seeking viable ways to integrate artificial intelligence into various systems is the innumerable benefits offered by AI. Right from providing valuable insights to details about how users can be engaged in better ways, there are many aspects of AI that enable it to deliver the multi-dimensional wide-ranging impact. Being able to perform cognitive functions somewhat like humans, AI has proved itself quite useful for countless mobile apps in various domains and niches.

Many AI developer company, are these days focusing on leveraging the data-centric benefits offered by artificial intelligence including:

  • Close analysis of the data patterns among users
  • Deriving detailed information about how the apps are being used and driving worthwhile insights
  • Generating colossal amount of resourceful information
  • Providing outstanding personalization to users

Artificial Intelligence Powering Mobile Applications with Unsurpassed Benefits

With mobile applications becoming one of the most convenient and widely used pieces of technology, every organization is looking for ways to revolutionize their mobile apps and introduce progressive features in them in order to keep their customers engaged. Over the past few years, the mobile apps and the user experience arena has undergone significant changes, and with a pandemic hitting the world, our dependency on mobile applications has grown ever further.

Whether you are looking to buy some stuff online or want to contact your bank, whether you want to order groceries or ordering food online, whether you are playing some games or are looking for some information, the mobile apps powered by Artificial Intelligence would definitely make your experience pleasant and enhance convenience in multiple ways.

How AI Enhances and Supports the Mobile Applications?

AI Enables User Analysis and Reasoning To Enhance User Experience

Artificial Intelligence enables reasoning ability in the applications. The AI based reasoning tools learn from the human logic, and try to apply that to enhance the user experience. The AI powered apps work on analyzing the app usage in diverse situations and aspects, and then applies the logics to make it convenient for the user to use application. One of the good instances of this is the Starbucks app that analyses the user’s routine and ordering pattern, and then aids the users by suggesting a customized routine.

Another example can be Amazon’s or Myntra’s mobile app that records the user’s activities and buying patterns to suggest similar products and saves user’s time to explore the products and browse the catalogues.

Any company seeking to develop an intuitive mobile app that makes it easier for the user should look forward to hire AI developer to explore this domain.

Assistance Oriented Applications and Usage of Chatbots

Another incredible way in which a number of AI developer company is leveraging artificial intelligence is by developing applications integrated with assistive systems such as chatbots. With its superior adaptive learning models and capability to manage colloidal amount of data, AI can make any mobile app incredibly intuitive.

Whether you want to book an appointment through a mobile app, looking for a specific information or need assistance with payment, chatbots can help you anytime without human involvement. Your customers can get all the information they need, at any time and to any amount of detail.

Using Artificial Intelligence to Make your Mobile Application Secure

No one can deny the increasing number of cyber-attacks that are happening across the globe. The number of cyber-attacks is only increasing and also, the amount of information we save & share through our smart phones is also on rise. This implies that our personal or financial information is always at risk, unless some robust measures are applied to secure it. What can be a better way of applying information security and making our mobile apps secure than using the ever-evolving artificial intelligence.

If you are planning to develop an app for your business, it is highly recommended to hire AI developer, who can integrate the app with advanced AI based threat management systems. Machine learning and artificial intelligence can be leveraged to deploy security mechanisms like face recognition, fingerprint identification, app usage analytics etc. and also, AI is capable of deriving information that can be used to figure out the unauthorised access of applications.

Using AI To Develop Apps Integrated With Internet of Things

By combining the artificial intelligence and Internet of Things, the AI developer company can deliver highly personalized experience for users that is bound to enhance the customer loyalty. Today a lot of smart devices are capable of collecting and transmitting huge amount of data in the real-time.

The mobile apps powered by AI tools can leverage this real time data to deliver customer experience that is second to none. For example, if you are in a new city and looking for some help, an app or search engine that can deliver you results by tracking your real time location and other search terms being used by you, would certainly make things much easier for you.

This would be even more advantageous if you are in a different country and their language is different. Any IOT integrated smart app can help in translating sentences without lag and support easier communication on a foreign language. There are multiple innovation-oriented ways in which an app developer can integrate these two amazing technologies to deliver mobile apps that are not only smarter and fast, but, do a lot of things intuitively.

To conclude, Artificial Intelligence, indeed is presenting the technology world with countless possibilities and innumerable ways for delivering value to the end user. Undoubtedly, when used in the mobile app development, artificial intelligence can not only drive revenues for businesses but also deliver an astounding user experience.

Businesses looking to hire AI developer for their mobile apps should consider these benefits and must look for innovative ways to deploy machine learning to develop the ever-evolving intelligent apps that can keep on increasing their scope of knowledge through continuous learning