DineUP is a mobile application that offers services for faster food delivery. To design the website and company branding we chose to contrast bright colors that grab attention with dark and light plain backgrounds. The website and its branding utilize eclectic images of food to tingle the taste buds of viewers further garnering attention to the products and offerings of the application.
Inspiration
DineUP
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+
DineUP
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Standard Drawing
Principles of Typography
Type tells a story. The right typeface, used consistently, builds character. Therefore one typography fonts have been chosen for the Dine UP Branding.
Nexa Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyz
123456789
Principles of Colors
Color is the most fundamental yet most powerful tool in creating a mood and feeling. In our new corporate design we used a fresh and vibrant color palette.
For Print/ Press
For Digital
R 77
G 176
B 91
For Web
#f26731
For Print/ Press
C 0
M 74
Y 90
K 0
For Digital
R 77
G 176
B 91
For Web
#f99d1c
For Print/ Press
C 75
M 68
Y 67
K 90
For Digital
R 0
G 0
B 0
For Web
#000000
Logo Usage
Spacing
The method for spacing is measured in relative “x” units. One “x” can be determined from the height of the mark in the logotype.
Black/White
If color is not available, use the black logo option
Use the reverse for dark backgrounds