digital marketing

Posted On : 26th November, 2021 by ViitorCloud

Search Engine Optimization is a buzzword today. It is a leading digital marketing tool that has shown its effectiveness and success rates for a long time. SEO is an essential part of digital marketing strategy for brand promotion, image, and revenue generation. Indeed, no one can think about success on the web without having an SEO-friendly website.

An SEO-friendly website enables businesses to be competitive and reliable in the market. Let’s explore the top 10 tips to create SEO friendly website for improving your business’s visibility and recognition:

  1. Create unique titles and descriptions

    To make your website SEO-friendly, it is necessary to create unique meta titles and descriptions for all pages.

    According to Moz, Titles having 70 characters is the best practice, and the descriptions should not go above 155 characters. So, kindly create titles under 70 characters; it is crucial for search engine indexing, as these titles describe your web pages to the visitors.

  2. Make SEO friendly URLs

    A well-framed URL is an essential element of SEO strategy.

    According to Backlinko, URLs play a vital role in your ranking factor. They are easier to share and offer a better user experience.

    The webpage URLs must follow all standards for quick search engine indexing. For permanent links in your website, you should ensure that they all contain essential keywords, separated by dashes, descriptive, and lower case for better visibility.

  3. Unique & quality content

    Write unique & quality content for your web pages. A website having plagiarized or duplicate content never succeeds; Google can even block your website. So, your content should be fully unique and relevant according to the web pages.

  4. Optimized images

    Large-size images can increase the page loading time, which is not a good SEO practice, and it can harm your brand’s visibility on the web. You must ensure that the images you use are optimized with alt text for the search engine crawlers. Alt text assists search engine crawlers in understanding what the image is about.

  5. Have better scan & accessibility

    Search robots always read the contents of your pages. This tends that the main readable content of the website is in textual form.

    Therefore, use tools such as images, web fonts, and others so that search engines can easily read your information; PDF files, videos, and pictures are also relevant and help you generate traffic. Moreover, they all must be indexable and visible.

  6. Have better scan & accessibility

    Search robots always read the contents of your pages. This tends that the main readable content of the website is in textual form.

    Therefore, use tools such as images, web fonts, and others so that search engines can easily read your information; PDF files, videos, and pictures are also relevant and help you generate traffic. Moreover, they all must be indexable and visible.

  7. Page loading speed

    When we talk about SEO, the fast loading time of web pages is vital to increase page views and improve user experience. If your website takes a long time while loading, search engines don’t keep you in top search results.

    Similarly, visitors will ignore your website due to a longer waiting time. You can check page download speed using Google tools. Ensure that the page load time is not more than 3 seconds.

  8. Use small paragraphs

    Using small paragraphs doesn’t mean that you need to start every line with a new sentence; however, the sentences you write must be logically connected and meaningful. Make paras of 2-3 sentences.

    Use various formatting options such as changing your font, highlighting text properly, and using bullet points. It offers easy readability to the users and makes your information more interesting.

  9. Use Robots.txt

    If you have some web pages that you don’t want to crawl for some reason, you must use robots.txt. It will assist search engine bots with the pages that need not be crawled. Update robots.txt whenever you reframe or redesign your website.

  10. Create mobile-friendly website

    Optimizing your website for mobile devices has become an essential factor for search engines as Google gives more preference to mobile-friendly websites.

    As per a report, now mobile/tablet internet usage is around 56% worldwide. So it is vital to have a responsive or mobile-friendly website design to improve the website’s visibility and increase visitors.

  11. Use social media share buttons

    Want to get more traffic and page views? Use social media channels to spread your content around the web. Design attractive social share buttons on your website to encourage visitors to click and share your information. There are several social media plugins you can use to assist your users in accessing and sharing your business on social platforms.

Implementing the above factors will help you take your website closer to the top pages of search engines. Therefore, use these tips and make an effective and relevant SEO-friendly website for your business.