digital marketing

Posted On : 27th August, 2021 by ViitorCloud

In recent years, advancement in technologies has shown tremendous growth in the adaptation of affordable software solutions. Immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) have become more feasible for almost all business domains.

Many big organizations invest in these new technologies and tools to fuel up their market and get sustainable growth for a long time.

 

Before start, let’s have a brief review on what is Augmented Reality and Virtual Reality:

 

Augmented Reality

Augmented Reality (AR) is an immersive technology and an interactive experience of the real world. It offers an environment where digitally built layers of information augment real-world objects. Such layers can be constructive or destructive. Some types of hardware, such as smartphones or glasses, are utilized to view the real world and are responsible for adding or covering the computerized layers.

Virtual Reality

Virtual Reality (VR) tends to be a simulated experience that may or may not be related to the actual world. VR generates a virtual digital world. In this digital world, users can look around, interact, and move with distinctive elements.

As per Economist Intelligence Unit, 26% of top marketers trust that VR will vastly impact marketing by 2020. All such things occur via a headset or VR system that offers the required representation before users in the virtual world.

 

Let’s check the ways AR and VR impacting the future in different industry domains:

  1. Gaming Arena

    The potential of VR technology lies in the fact that it creates an environment that removes the distinction between real and stimulating environments. When the user plays the game, the subconscious regulates the new virtual surroundings as they are real.

    Thus, VR offers the real thrill of gaming in the virtual world. For example, while playing a game and utilizing Oculus Rift Headset, the players aim to shun things pitched at them.

    Indeed VR in gaming has completely changed the way of playing games. Now with VR, gaming has become more impressive, immersive, and intense.

  2. Huge impact on communication

    Communication is the key to success for every business. VR would change the way of communication with customers. Chatbots are the most significant examples of such technologies.

    VR-like technologies are also turning the way businesses target their customers. The companies can create virtually-generated reality and enable their customers to feel good about them.

    The 360 virtual tours offer an immersive customer experience and support businesses in getting huge benefits. It also enhances the level of service for organizations.

  3. Impact on marketing

    VR and AR will both remove the need for travel. Just imagine a website that tries to sell you an experience or a product might use AR and VR to enable you to move along in the buyer’s journey.

    Academic institutions could leverage the potential of such immersive technologies and take you randomly into your hostel room and let you sit there as well to help you get real-world experience.

    They could also offer the live classes experience in the virtual world and enable you to experience the real-world experience. It decreases the cost of marketing the products and services.

    In 2018, Facebook launched Oculus Go (a standalone headset). Since its inception, it offers the most accessible VR experience, and they predict to have one billion individuals into VR.

    Ads wouldn’t need to be simply static; instead, they could take you on a fantastic journey via a virtual world and help you feel the things in real time you never have. Through AR and VR, you could get commercials on Facebook and right away have the option to perceive what that product would resemble around in your room or on your desk.

  4. Immersive technologies in Malls

    There are several uses of AR and VR. All such technologies are vastly impacting the general public in different sections. AR has already been implemented to the public in exhibitions, airports, and malls on different occasions.

    The most critical point there, the AR show arranged by National Geographic, which was conducted in the Seef Mall in Bahrain in 2013, and it was a tremendous success and achieved massive support from the crowd.

  5. Impact on Education

    Using VR and other immersive technologies, a student and educational intuitional can fulfil their mutual needs. During this COVID-19 situation using VR technology, teachers can easily give live class experience to their students, whereas students can also get the best real-world experience similarly as they sit and feel in the class.

    This level of engagement is not possible with other technologies. VR is booming rapidly and will offer more benefits and a significant impact on education.

 

Final Words

AR and VR technologies are growing more sophisticatedly. As a result, these are used widely for different purposes. As a result, AR and VR will start influencing more industries soon. According to Statista, “The VR market is predicted to reach at $9 billion by 2025. 

You might think of augmented reality, and virtual reality only as it tends to the world of gaming, healthcare, entertainment and other industries. Indeed, unique and immersive technologies offer an incredible and immersive experience that removes all limitations and creates an impactful and profitable environment for all industries.