Stanford Event Holographic Experience for SAPA

Project Overview

ViitorCloud collaborated with the Subramaniam Academy of Performing Arts (SAPA) to create an engaging and immersive holographic experience for the Stanford Seed Global Summit 2023. The event, held on March 12th in Mumbai, featured a holographic stage showcasing SAPA's theme song with 3D holograms of renowned Indian musicians, including Dr. L. Subramaniam, Kavita Krishnamurti Subramaniam, Bindu Subramaniam, and violinist Ambi Subramaniam. The goal was to celebrate Indian culture through a stunning fusion of music and visual art, promoting SAPA's mission and captivating the Summit's audience.

Objective

• Create a Captivating Holographic Experience: Showcase SAPA's theme song through a holographic stage presentation.

• Feature 3D Holograms of Prominent Musicians: Include performances by Dr. L. Subramaniam, Kavita Krishnamurti Subramaniam, Bindu Subramaniam, and Ambi Subramaniam.

• Incorporate Cultural Artifacts in 3D: Add elements such as Nataraja and Saraswati to emphasize India's rich heritage.

• Seamlessly Integrate Technology and Art: Ensure a flawless and immersive experience that aligns with SAPA's cultural objectives.

• Educate and Engage the Audience: Promote a deeper appreciation for Indian arts and music through technology.

Challenges

• Blending Music and Holography: Creating an experience that combined holography with live music elements required precise synchronization to maintain authenticity.

• Bringing Cultural Artifacts to Life: The project demanded realistic 3D representations of artifacts that would resonate with the audience and align with India's cultural heritage.

• Ensuring Seamless Technology Integration: Managing the technology behind holography to provide a glitch-free, immersive experience was critical for the event's success.

• Reflecting SAPA's Mission and Values: Aligning the holographic presentation with SAPA's vision of promoting Indian classical music and culture to a global audience.

Solutions

ViitorCloud used its expertise in holographic technology, multimedia design, and cultural representation to deliver an extraordinary experience:

• Immersive Holographic Performance : The holographic stage featured synchronized 3D holograms of renowned musicians performing SAPA's theme song, creating a visually striking experience.

• Inclusion of Cultural Artifacts: 3D models of Nataraja and Saraswati were integrated into the holographic presentation, showcasing India's cultural symbols and enhancing the overall aesthetic.

• Technological Prowess: Leveraged Euclideon Holographic Technology for a seamless and realistic presentation. Ensured the synchronization of all holographic elements with the live musical performance.

• Collaborative Development Process: Worked closely with SAPA to ensure that the holographic experience reflected their mission of promoting Indian arts and culture.

Client Brief

Founded in 2007 by Dr. L. Subramaniam and Kavita Krishnamurti Subramaniam, SAPA aims to teach Indian classical music and global music styles to young learners. The Academy incorporates unique teaching methods, including using baby characters and toy instruments. For the Stanford Seed Global Summit, SAPA wanted to highlight India's cultural heritage through an innovative and engaging approach.

Value Proposition

• Heightened Engagement: The holographic presentation left a lasting impression, increasing interest in Indian arts among Summit attendees.

• Cultural Promotion: The experience effectively communicated SAPA's mission of celebrating Indian arts and music.

• Memorable Performance: Kavita Krishnamurti Subramaniam's holographic rendition of "Limbuda Limbuda" was a highlight of the Summit.

• Educational Component: The inclusion of cultural artifacts provided an educational aspect, offering insights into India's heritage.

• Showcasing Technological Innovation: Demonstrated the power of holographic technology to create engaging and culturally relevant experiences.

Technology Stack

• Holography Platform: Axiom Holographic Technology

• Design: 3D Design

Results

The Stanford Event Holographic Experience successfully showcased India's cultural richness through innovative technology. It not only entertained the audience but also educated them about the country's cultural symbols and musical heritage, leaving a profound impact.