SoReal - Enhancing Real Estate Buying Experience with 3D Views

Project Overview

ViitorCloud collaborated with SoReal to revolutionize the real estate buying experience by providing potential buyers with a realistic Archviz 3D view. The solution encompassed a comprehensive system with various modules to create an immersive, interactive experience for users. The project included a tablet application, TV application, and a CRM system for managing APIs and databases.

Objective

The main goal of the project was to create a realistic 3D view of property interiors, offering functionalities such as:

• Interior Customization: Options to change interior colors, change furniture 3D model, Change interior theme

• Multiple View Modes: CAD view, gallery, day/night mode, and theme options.

• Interactive Features: Light on/off, door open/close, and furniture interactions like sitting on chairs.

• Multi-Platform Experience: Developing a tablet application, TV application, and backend system for a seamless experience.

Challenges

The project faced a few notable challenges:

• Day/Night Functionality: Implementing realistic lighting effects for different times of the day.

• Technical Plan Views: Integrating detailed views for electrical, plumbing, and cooling systems.

• Multi-Platform Development: Ensuring consistency and functionality across tablet and TV applications.

Solutions

ViitorCloud developed a user-friendly and feature-rich platform for SoReal, offering:

• Tablet Application: Created with a focus on interactive functionalities, allowing users to navigate properties via a 2D map and 3D interior view. It included modules for login, QR code scanning, property listings, and plan visualization.

• TV Application: Designed to provide a large-screen 3D viewing experience, with modules for splash screens, QR code functionality, and 3D model loading.

• Backend and CRM Integration: Built a backend system using Node.js and Unity for managing data and enabling API connectivity. The CRM allowed for managing customer and property details efficiently.

• Interactive 3D Features: Enabled customization of interiors, interactive light controls, and day/night mode to simulate various scenarios.

• Real-Time Updates: Offered a smooth and responsive experience by implementing real-time updates for property changes and user interactions.

Client Brief

The client, an Indian real estate Developer, wanted to use technology to improve property presentations. The goal was to give buyers a more engaging, interactive way to explore properties virtually.

Value Proposition

SoReal's 3D visualization platform provides a unique real estate experience by

• Allowing potential buyers to visualize properties in a lifelike 3D environment.

• Offering customizable features for a more personalized view of interiors.

• Facilitating a seamless and interactive buying journey through multi-platform support.

Technology Stack

• Design: 2D and 3D Design, UI/UX

• Frontend: Unity

• Backend: Node.js, Unity

Results

SoReal's platform has successfully enhanced the real estate buying experience, offering:

• Immersive Property Exploration: Users can experience properties realistically before making a purchase decision.

• Increased Engagement: Interactive features and multi-device support have led to higher user engagement.

• Efficient Real Estate Presentations: The platform has become a valuable tool for real estate builders to present properties in an innovative way.

Conclusion

The SoReal 3D visualization platform has set a new standard for real estate buying by offering an interactive and immersive experience. ViitorCloud's customized approach and cutting-edge technology have enabled SoReal to provide buyers with a unique and engaging way to explore properties, driving better customer satisfaction and sales.