The Museum of Art and Photography (MAP) - Revolutionizing Art Discovery with Interactive Pattern Search

Project Overview

The Museum of Art and Photography (MAP), a leading art institution in Bangalore, India, envisioned an innovative way to enhance visitor engagement by allowing them to search for paintings through hand-drawn shapes. ViitorCloud was entrusted with designing and developing an interactive solution that integrated artificial intelligence and immersive technologies, enabling visitors to explore MAP’s vast collection of over 20,000 artworks in a new and engaging way.

Objective

The primary goal of the project was to create a seamless and engaging experience that allowed museum visitors to search for paintings by drawing shapes. The system aimed to deliver highly accurate results based on the hand-drawn shapes, providing a unique and interactive way for visitors to discover art.

Challenges

• Data Training: Training the AI model with an extensive dataset to accurately recognize a wide variety of shapes was a key challenge. Given the lack of sufficient pre-existing data, our team generated datasets internally to train the AI model effectively.

• Accuracy Improvement: Initial attempts faced accuracy issues due to limited data. However, we implemented continuous learning mechanisms, enabling the AI model to improve its precision and adapt to user inputs over time.

Solutions

ViitorCloud developed a robust interactive pattern search tool, featuring:

• Interactive Search App: Enabled visitors to draw shapes on the screen to search for artworks, integrating with MAP’s UI and design.

• AI-Driven Search Engine: The AI model was trained to interpret hand-drawn shapes and match them with paintings from MAP’s collection, continuously learning and adapting to improve accuracy.

• User-Friendly Experience: Created an intuitive and engaging interface for visitors to interact with the artworks seamlessly.

• Artwork Authoring Tool: Integrated with Cumulus to manage artworks and annotations, including metadata management.

Client Brief

The Museum of Art and Photography (MAP) holds a diverse collection of Indian art, textiles, photography, and design objects. With over 20,000 artworks spanning multiple centuries, MAP wanted to introduce an interactive solution that would allow visitors to engage with their collection in a more dynamic way. The goal was to enable visitors to search for artwork by drawing shapes, bringing a new level of interactivity to the museum experience.

Value Proposition

ViitorCloud’s Interactive Pattern Search provided several benefits for MAP:

• Engaging Visitor Experience: The hand-drawn shape search feature created an immersive and interactive experience, encouraging visitors to actively participate in art discovery.

• Precision and Efficiency: Our AI-powered search system offered accurate and efficient results, allowing visitors to find the exact artwork they were looking for with ease.

• Innovative Technology: By integrating AI, interactive visuals, and metadata management, MAP set itself apart as a forward-thinking institution embracing digital innovation in the art world.

Technology Stack

• Frontend: Unity

• Backend: Python, Node.js

• Integrations: Cumulus

Results

MAP’s visitors now enjoy a highly engaging and immersive art discovery experience:

• Enhanced Visitor Engagement: The interactive pattern search has attracted significant attention, transforming how visitors interact with the art collection.

• Improved Accuracy: The AI system’s continuous learning model has resulted in increasingly accurate search results, enhancing the overall experience.

• Successful Implementation: MAP’s integration of advanced AI technology with its collection has set a new benchmark for art museums globally.

Conclusion

ViitorCloud’s Interactive Pattern Search app has revolutionized the way visitors explore art at MAP. By combining AI, interactive visuals, and seamless integration with existing systems, we created a solution that not only enhances engagement but also provides precise results, making art discovery easier and more enjoyable.