digital marketing

Posted On : 1st July, 2020 by Nidhi Gupta

Virtual reality and Augmented reality are two emerging immersive technologies featuring potential of changing the perception of the scientific world. These technology pillars can influence much on how we interact, communicate, learn, receive and process the communications. 

The immersive technology isn’t anything to neglect anytime soon, infact the IDC statethat, augmented reality and virtual reality business will have invests reaching 18.8 billion US dollars this year. And this will be apart from the gross 75% annual growth rate by 2023. 

VR & AR – The Difference 

Virtual reality simply means an enabled digital environment that is perceived as a real one. A close cousin to VR, Augmented Reality (AR) is the overlaying of the same real surrounding with a piece of enriched digital information. It’s all about remote interaction that’s all. For example an environment created in blockbuster movies like Avatar can be considered as a Virtual Reality while seeing augmented graphics through glasses by IRON Man as an Augmented Reality. To experience the difference between AR and VRvarieties of consumer and enterprise electronics are available globally, starting from Google cardboard to Oculus Quest and Microsoft Hollins 

Apart from just the VR and AR, the Mixed Reality (MR), which features a blended lookout of the immersive technology and the very last, Extended Reality (XR), introducing itself as an umbrella term for other similar types.   

With such immersive technologies, there’s always room for exploring. Hence the XR type is associated with the foundational blocks to enlighten every cross-device feature.   

The rising risks demand a hypothetical change in the development model of immersive technology. A reduced effect on the direct impacts will be a major step ahead in this road. It’s not any rocket science that the evolution of augmented and virtual reality technology is going to take the world on high tides, but it’s also the responsibility of the developers to land safely. 

The next big thing: Augmented/Virtual applications 

You will be entertained to know that the basic idea of giving a break to the VR and AR technologies were just an experiment. But these experiments are now making its way to industries like entertainment, video games, retail, traveling, food, and whatnot. Infact the video games industry was among the first ones to leverage VR technology, resulting in the creation of augmented reality games like Pokemon Go. 

Another example is the retail industry. Here AR technology is the guarantee of awesome customer experience. Through this technology, a user can simply get to know (and almost use) the product virtually to fit into their aspects. The influence of augmented/virtual reality technology can be understood as recently Amazon introduced its AR with an added Alexa enabled hardware camera.  

And that’s not all with the availability and purpose of the immersive technology. The healthcare sector, manufacturing sector, are also opting for this hi-tech prospect and getting much better results.  Cousin to immersive technologies, the AI is a trend for 2020!

Immersive technologies: Opportunities VS Threat

Bringing immersive technology to the mainstream has got some unwanted phases as well. On one side it has given a huge breakthrough by opening gates to the virtual world. Otherly, there are some side effects of the overflowing use of it. Video games, like addictive games like Pokemon Go and PubG, have demonstrated safety issues as well 

Conclusion:  

Immersive technologies are still in its emerging phase. The discovery of diversified applications in the different niche will be broadening up the human imagination boundaries. Let’s hope that future innovations under augmented reality and virtual reality technology will be keeping up well with the human benefits.  

 The purpose of informative entertainment, VR, and AR are creating miracles with every form of happenings that can be created virtually. This blend of humans and technology will be leading the business world in the coming decades.